Two quick things along these lines:
- I was bitterly amused to see Chevy give away a 2008 Chevy Tahoe hybrid to Ichiro Suzuki, the MVP for last night’s Major League Baseball All-Star game. There was a VP from Chevy touting the company’s commitment to fuel efficiency by showcasing a huge 6,000 lb. V8 SUV that’s slated to get 25% improvement in fuel efficiency through their new hybrid technology. Hmmm, so what’s 25% improvement over a light truck that gets a combined 17 mpg? Well, if I do my math right, this marvel of hybrid technology will get an astounding 21 mpg! That should make future buyers feel confident that they, too, are helping avoid global warming and save tons of money to boot.
- In slightly more optimistic news, Ford is partnering with Southern California Edison to test plug-in hybrids. While this is a step in the right direction, the timeline for public availability is less inspiring: “Within five to 10 years we will start to see this technology in our hands,” Ford Chief Executive Alan Mulally said at the event.